"You’d get very rich if you thought of yourself as having a card with only twenty punches in a lifetime, and every financial decision used up one punch. You’d resist the temptation to dabble. You’d make more good decisions and you’d make more big decisions." —Warren Buffett
To create a winning strategy, you must figure out how to create value in a way that is distinct from your competitors. There are only two kinds of competitive advantage: to operate with sustainably lower costs or to differentiate by offering a significantly better product or service. You can choose a low-cost strategy, like Walmart or Southwest Airlines does, where you profit by creating a lower cost structure than rival companies. Or your company might go with a differentiation strategy, like Whole Foods or P&G, and charge a price premium for your products or services, because they’re more valuable to customers. Whichever you decide on, be sure to clearly choose one. No company can win by attempting do both.
Winners of a million followers, fans, friends, lovers, dollars…after all, a billion people tweeting, updating, flicking, swiping, tapping into the void a thousand times a minute can’t be wrong. Can they? And therein is the paradox of the bullshit machine. We do more than humans have ever done before. But we are not accomplishing much; and we are, it seems to me, becoming even less than that. The more we do, the more passive we seem to become. Compliant. Complaisant. As if we are merely going through the motions.
“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.”- Steve Jobs, Think Different (1997)
you a wonder.
you a city
of a woman.
you got a geography
of your own.
somebody need a map
to understand you.
somebody need directions
to move around you.
you not a noplace
mister with his hands on you
he got his hands on
Persuasion is communication. At its core, persuasion needs a strong, clear message sent from one party to another.
Persuasion is an attempt to influence. Understanding your audience and what makes them tick makes your attempt more likely to succeed—though the outcome is never guaranteed.
Persuasion involves more than words. Aesthetics, interactions, ease of use, and other factors can make a website or application more persuasive to potential users.
Persuasion is not coercion. It is up to individuals to form or change their own attitudes. Utilizing dark patterns or purposely tricking a user into doing something they wouldn’t otherwise do is not persuasion. It’s being an asshole.
Persuasion can reinforce attitudes. Your audience has opinions that need to be strengthened from time to time. If you don’t preach to the choir, someone else will, and eventually your faithful followers will be led astray.